5 Questions To Ask Your Email List

Email marketing is one of the most powerful tools that you can utilize for promotional consideration today. It has shown to beat other forms of marketing hands down, and with most people using email on their mobile phones now, people will open your email on the go.

No matter how you slice it, you’ll end up with a positive experience if you do things within a certain structure. Done right, email lists can be powerful tools that will absolutely give you a high conversion rate, targeted traffic, and so much more. Done wrong, however, and you can end up causing a great deal of issues. It’s for that reason why you should look into a few questions to ask your email list so that you’re well aware of what you’re doing right and what you’re doing wrong.

Are You Receiving This Email?

The first one is obvious. Ask them whether or not they are receiving the email. This may seem very rudimentary for some, but it’s absolutely an important aspect of how you move forward. If you have a large list and a lot of the messages are getting thrown into the spam folder, the response that you receive will be terrible. Ask if the emails are getting to the right address.

Ask About Frequency?

Not sure about how many emails you should be sending? Why not ask your list? Seriously, ask the list that you’re creating whether or not you are speaking up too often. If you ask them outright, you’ll be surprised with the response that you receive. Some marketers will find out that they can get away with a lot of emails down the line. Others, will have to be sporadic with how they approach this. You won’t know what works unless you ask, or you risk losing subscribers.

What Matters To Your Subscribers?

You’ll have to ask what matters to your readers. What is it that they are looking for, and are you meeting their needs? Seriously, what do you suppose that subscribers are looking for? If you can’t answer this straightway, then ask your subscribers. It may be quite interesting to see what you’re told as a result of simply asking what matters to your subscribers most.

Is The Call To Action Clear?

What’s the purpose of your emails? Are you seeking sales? Do you want traffic? You want to look into whether or not you have a clear line in regards to call to action. If you’re seeing diminished results, then you can easily ask your subscribers to figure out whether or not you’re doing something right, or you are sending out a confusing newsletter.

Is Interest Still There?

Perhaps the last thing that you should be considering is whether or not you have interest in what you’re sending out. What if your subscribers aren’t interested any longer? Maybe the interest in your marketing elements is waning. If your subscribers are no longer interested, yet they aren’t unsubscribing, maybe they aren’t interested any longer. Ask them outright, so that you at least know what’s going on. There’s nothing wrong with being in communication with your subscribers, keep that in mind.


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